A Message from our CEO – April 2022

As we come through the COVID world and begin to think about a life outside of the red zone setting this might, hopefully, present some opportunity to begin the process of re engaging with our communities and delivering shows and events as we have done previously, and build on the past whilst looking to the future.

One of the observations I have had is around a lack of data for our sector. In order to present appropriately with any potential partner having some data that can highlight the economic and community benefit we bring is important. This can be as simple as the total number of people that come through our shows nationally, the total income generated by members across the country, through people attendance and commercial partners. Gathering information such as this will then provide some insight to present our sector more robustly to potential partners. I see this as important, and this will be something I will be coming to you to get some assistance with.

I trust this note finds you well and safe. Over the last month or so I have been slowly building my understanding of the sector and the role of RAS overall. It is complex, not linear but also holds a rich heritage and important role in communities across the country. My focus has been and is predominantly in the area of advocacy, relationship building and focusing in on the overall financial position of members and RAS. I have contacted two Crown Ministers in an effort to raise our profile and their understanding of the significant role RAS and you – our members deliver for communities. The feedback to date has been okay but not what I hoped, and this is reflective of the fact that our profile and visibility with Government is low. It is going to take time to build credibility and a narrative that will resonate with the Crown and then evolve into some form of support. We are at the start of this journey.
Kia ora everyone,